Popsixle helps Shopify brands improve ad performance by sending better data to Meta, Google, and TikTok. I joined when it was AttenX, a market research company, weeks before its seed round fell through with about four months of runway. I ran the customer research and market sizing that found the pivot, convinced my co-founder to go for it, and we went from nothing to 100+ customers and $500K ARR in six months, then an acquisition.
I'm an ideas person so I started trying to build things with AI the second ChatGPT went viral. However it wasn't until I watched a 91-year-old vibe coder build software that I realized I needed to start thinking bigger. From there I braved the terminal, learned Git the hard way after Claude deleted days of my work and apologized insincerely, and eventually became a Claude Code devotee.
My own AI Chief of Staff that runs my daily Getting Things Done inspired workflow, triages email and Slack across 3 accounts, processes meeting notes, and plans my week. It once caught me building an RPG progression system for itself instead of doing real work, which tells you something about both of us.
You're not playing Dungeons and Dragons, you're managing the people playing. Game Night is a tactics game where you assign roles to a group of friends and try to keep everyone engaged before the D&D session falls apart. The game has taught me how difficult it is to create something actually fun. I've built a series of AI commands and partners that help me design, narrate, build, and playtest.
Our team doesn't have a designer so I run the full product design process with Claude Code: customer research, PRDs, wireframes, clickable HTML prototypes, QA against specs, and developer handoff with a complete design system.
Data & Strategy, 6 years
I partner with the executive director of a career development program serving first-generation college students from low-income backgrounds. The mission has always spoken to me so I help out however I can, whether that's data, forecasting, technology, or strategy.
8 seasons running
Every summer I host 16+ friends at a lake house for a weekend of Survivor-style challenges, alliances, and blindsides. You would be amazed at how invested people become. This summer will be our eighth season. Reach out if you ever want to join!
Always happy to chat about product, AI, or Survivor strategy.
